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Facebook Ads Campaign Planning
Venly Institute
About This Course
Facebook Ads Campaign Planning (FELLOWa213) is required by any Fellow who will be working on planning Facebook Ad campaigns with their client and takes approximately 3 hours to complete. This course provides foundational training on how to plan an intentional Facebook Ad campaign, determine the right metrics to measure, and coach the client on next steps. You will complete 5 quizzes and one exercise, and your evaluation will be based upon your acquired knowledge, as well as your effectiveness at reading comprehension, time management, and problem solving.
ntroduction to Facebook Ad Campaigns (FELLOWa203) is a prerequisite for this course.About This Course
Course Objectives
Fellows will understand 1. what makes an effective campaign objective using Facebook Ads, 2. how to select an effective business value metric for the campaign, 3. how to coach their client after the campaign to continue to learn from their Facebook Ads data.
Requirements
Frequently Asked Questions
Course Objectives
Fellows will understand 1. what return on investment is and how to calculate it 2. how to document a client's return on investment during a Business Impact Snapshot Exercise 3. how to write and submit a Client Achievement Spotlights.Requirements
Introduction to Facebook Ad Campaigns (FELLOWa203) is a prerequisite for this course.
Frequently Asked Questions
What web browser should I use?
The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.
See our list of supported browsers for the most up-to-date information.