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Google Ads Shopping Campaigns
Venly Institute
About This Course
Google Ads Shopping Campaigns (FELLOWa304) is required by all Fellows using Google Shopping ads as a business solution. In this course, you will learn the fundamentals of how Shopping Ads work and how to optimize these ads for performance to meet your client's marketing goals. You will complete 3 Google Skillshop courses while completing this course. You will also complete 3 quizzes, and your evaluation will be based upon your acquired knowledge, as well as your abilities in reading comprehension, time management, and problem solving. There is 1 field exercise in this course. This course takes about 3 hours to complete.
Course Objectives
Fellows will understand 1) what Google Shopping ads are and best practices in using them 2) how Google Shopping ads can be used to meet marketing goals 3) how clients can optimize their Shopping campaigns.Requirements
Google Ads Video Campaigns (FELLOWa303) is a prerequisite for this course.