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Email Marketing Campaigns
Venly Institute
About This Course
Email Marketing Campaigns (FELLOWa207) is a foundational email marketing course required by any Fellow who will be coaching email marketing campaigns with a client. This course typically takes about 3 hours to complete. You will complete a series of quizzes, and your evaluation will be based upon your acquired knowledge, as well as your effectiveness at reading comprehension, time management, and problem solving.
Course Objectives
Fellows will understand 1. what email marketing campaigns are, how they are created, and how they can be used as a business solution, 2. best practices for email marketing content, 3. what email lists are and how their client can use segmentation as a business solution, 4. what email marketing metrics are and how they can be used, 5. legal compliance regulations for email marketing campaigns.Requirements
Defining the Client Service Plan (FELLOW115) is a prerequisite for this course.