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Introduction to Content Strategies
Venly Institute
About This Course
Introduction to Content Strategies (FELLOWa200) is required by any Fellow who will be coaching a client on social media content. This course typically takes 4 hours to complete. In this course, you will learn the best practices to coach your client on how they can develop a content strategy, target audiences, and define their online branding. You will complete a series of quizzes and one related exercises. Your evaluation will be based upon your acquired knowledge, as well as your effectiveness at reading comprehension, time management, and problem solving. Lastly, this course also serves as a prerequisite for Generating Content (FELLOWa201), a course in which Fellows learn to write content for clients enrolled in a Peake Fellowship content service.
Course Objectives
Fellows will understand how to 1. coach clients on defining their online branding 2. coach clients on defining their audiences and target audience 3. coach clients on how to develop a social media content strategy 4. best practices for social media content.Requirements
Defining the Client Service Plan (FELLOW115) is a prerequisite for this course.